Advertising
tends to follow a basic format and a slogan or a striking image catches the attention,
the body of the advertise contains more factual information about the product , and a
pack shot or logo reinforces the brand identity. The combination of these
elements, even though we may only look at them for the average time of 1.5
seconds, leaves us with an impression of the values that are attached to that
brand, and a sense of who the target audience for the product.
You have seen that advertising is all around us, and that it is very difficult for consumers to ignore the messages that are being communicated via those advertise. They can comparing the advertise as the same as politicians, teachers, parents, law-enforcers, and religious leaders. The content of those messages can be influence with the audiences, especially sectors of the population.
The regulation is much discussion over who is more to blame for the content of the advertising. Some companies that pay for it or the agencies that generate the copy and choose the images to advertise their product. The agencies themselves agree that, they must take the main responsibility and have adopted a system of self-regulation, in common with other media institution such as the Press. Many countries have an advertising standards authority, whose job it is to listen to complaints from the public, and establish whether or not a particular advertise or campaign should be withdrawn.
But, some companies has product in wrong legal will be get to the effect on the media and advertising because the product can not stable or not know in the city or country so, it make company or brand can not stable in the world. Sometime, the companies will be change the strategist on play in the media and advertising to give the interest and correct the legal as well.
You have seen that advertising is all around us, and that it is very difficult for consumers to ignore the messages that are being communicated via those advertise. They can comparing the advertise as the same as politicians, teachers, parents, law-enforcers, and religious leaders. The content of those messages can be influence with the audiences, especially sectors of the population.
The regulation is much discussion over who is more to blame for the content of the advertising. Some companies that pay for it or the agencies that generate the copy and choose the images to advertise their product. The agencies themselves agree that, they must take the main responsibility and have adopted a system of self-regulation, in common with other media institution such as the Press. Many countries have an advertising standards authority, whose job it is to listen to complaints from the public, and establish whether or not a particular advertise or campaign should be withdrawn.
But, some companies has product in wrong legal will be get to the effect on the media and advertising because the product can not stable or not know in the city or country so, it make company or brand can not stable in the world. Sometime, the companies will be change the strategist on play in the media and advertising to give the interest and correct the legal as well.
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