Today, I talk about Janet Jackson's help GoDaddy.com's success which, she use the strategy at the focus of media attention for week on end. But not only the media got involved so too did the public. So, Janet apologize with many believe that the negative publicity hurt sales of the product.
And, the public relation has the positive and negative of the demonstrates power public. So, the public is often out the control marketing because it can increasingly the management of publicity is being adopted as a marketing increase. And, they can change in the public relations function of companies and organizations.
This all for the importance and role of the public relations in the IMC program may be argued so, one thing is clear. The public relations role in the communications program has changed by some people may disagree as to the importance and power of the program element.
So, now the public relation, corporate advertising all have promotion program element to great benefit of marketing. However, these tool do not always specific objective of product and service of promotional mix. Some time, they can involved the same activities are design more change attitude toward organization or issue than to promote specific products of affect behaviors directly.
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