Thaibrand: Babi Mild: A long time brand, the goal is "baby"

The product for a baby, Babi Mild is one of brand of customer products Osotspa born 20 year ago. From beginning until today, Babi Mild brand is still strong in the market and fight with International brand strong. By Wichean Suntimahakunlean is marketing director of Osotspa Ltd. and leader in branding and marketing. During the 20 years of the Babi Mild marketing strategy  both inside and outside country. Including the brand to survive the changing marketing conditions. Entrepreneur, which can be a study to be new version as well.

Babi Mild brand is going for
Almost 20 years since thay have seen that the market Thailand. No man-made products for children soft. Jonh have seen very few players so, he turned the Babi Mild baby products. At the start of the first product is a powder, baby oil and lotion soaps only. The products are the basis for cots. But now, with shampoo, shower cream, liquid detergent, fabric softener to dry.

Get Know How Make the Product come from
He must say frankly that we take the formula from the outside and academics in Thailand, one of our P & D staff to help them develop products from its launch until now.

Branding as well as the customer
We capture the location of the product, they have a strong and growing from here. The position, them products are suitable for young children. So every time they produce a baby. They took the baby market alone, the marker is in one the beds.
So now in Thailand they have better living conditions. Air is more surface sensitive than the skin of the Thailand of the older adults are unable to use products that have a high pH need to use product for a replacement. This is where the Babi Mild brand is recognized and appreciated by consumers. A good product is only successful if the market is not good. They do many activities with consumers. CRM is a strategy that is used, for example Babi Mild Club, which is collected from the mothers with children less than three years to join the club. The club members are invited to attend seminars on children's hospitals. The return to a mother who buy them products.

Babi Mild factors that have continued to this day
There is continuity in the development of the product. They need to constantly adjust the formulas and new products in the category Baby goods for more time. Including the need to bring brand advertising to the activities. In this year, if not the development itself over time. The product is obsolete and out-dated because consumers have access to products and products to be more diverse. It urged consumers to alert all the time.